A common dilemma among business owners is whether or not to buy blog articles. Nowadays, when every reputable business owns an internet presence, the fight for relevance is more real than ever. And all arrows seem to point to blog content.
For starters, every business can own a blog because every niche carries useful content. As long as it exists it is searchable, and blogs cater to the ever-growing list of search queries. Blogs can also help get awareness out, allowing businesses to educate the reader on the relevance of their service.
Read on as we explore why businesses opt to buy blog articles for their websites, and how they can benefit brands and businesses.
What Benefits Make Businesses Buy Blog Articles, Anyway?
Businesses buy blog articles for many purposes. They generate income from several channels and provide value to their customers in the following ways:
To Educate/Inform Their Audience
One reason businesses buy blog articles is to educate readers about their products or services. For instance, a washing machine company can buy blog content to guide potential and present customers through the process of owning a washer. Such content is called informative articles, and an example would be “how to remove clothes in the washer.”
In this case, these businesses are offering value to their customer with the essential information they’ll need after purchase.
To Drive Traffic
Traffic is one of the top conversions businesses seek to hit when they buy blog articles. They first contract a white-label agency to provide quality content on trending topics. Then, with the help of the team’s SEO skills, these blog articles appear when a reader searches the topic.
The traffic can help the business serve ads, create awareness, and get premium products in front of the right audience.
To Serve Affiliate Links
Affiliate marketing is a lucrative service that businesses provide when they buy blog content. For instance, they can partner with Amazon and embed product links throughout the article. Then, they will earn a small commission on every conversion that a reader hits.
It isn’t uncommon to see websites with Amazon affiliate links, even when the topic doesn’t relate directly to the product.
Overall, buying blog articles is a step in the right direction for any business. It opens unlimited channels of monetization and builds awareness of a business’s service offering.
At Quill Marketing, our experts are well-versed in blog writing and trending content practices, allowing us to create high-performing blog articles. Contact us, and let us conduct an analysis of your website’s health to determine the best practices for growth. We want to hear from you!