There are many benefits of white-label blog posts. One benefit is driving traffic to your website through communicating directly with your customers and potential customers.
David Meerman Scott, the author of The New Rules of Marketing and PR, says that according to the Pew Internet and American Life Project, 73 percent of American adults (147 million people) say they use the internet.
While there are still some hold-outs, the majority of businesses use the internet to reach people online who might be interested in their organization.
In addition to the blog post itself, there’s connection through the comments made by readers. It’s fascinating if you consider the differences from the marketing of old.
Remember when consumers would tell at least nine other people about their experience dealing with a company? This was word of mouth or “back fence” marketing. “Hey, Mert! I just had the best customer service at the car wash!”
Chances are, you won’t hear people shouting about the excellent window installation company that just put in their new storm windows. Instead, they’d probably look at you like you were from outer space.
Today, marketing has evolved into readership. Look around you. You’re at the doctor’s office, the break room, the park, or a restaurant. How many people look like their phones are hot-glued to their ears? Ever wonder what they are reading?
While some probably stay in their social media zones, others may be looking for solutions to problems: who repairs windshields, which company changes filters, which business fixes alarms that won’t stop beeping?
Typing in a subject and reading blogs is a common way to find and hire services. Many companies market directly by walking the consumer through a description of their services.
So what is white-label blogging, and what are the benefits? In short, white-label blogging is used to:
Reaching New Customers With White-Label Blog Posts
White-label blogging allows you to reach potential customers who have not heard of your business.
You can provide information and help your customers solve problems without overselling. Also, they make it possible to target specific demographics, which is useful if you want to reach a particular audience. Overly selling your product can be a put-off to some readers, so keeping it informational can definitely work in your favor.
Blog Post Communication
All types of organizations now communicate online via social media, email, texting, and websites. What was once confined to in-person, traditional mail service, and telephone is now online.
Generate Leads Through Trust and Credibility
You gain a competitive edge and credibility as an authority when you publish your research, thoughts, and ideas in a carefully considered format like a whitepaper.
People tend to gravitate to sources they trust. When you blog on your website, you put your name behind the information, which builds trust. It’s like saying, “I believe in this, and you can too,” because it establishes you as an expert.
Posts also tend to share valuable information with their friends, who share it with their friends, and so on.
Save Time with Outsourcing
White-label blogging is good news for companies because they don’t have to write the blogs themselves. Instead, they can outsource to professional bloggers who research and write about specific topics, so the company doesn’t have to spend time writing. It’s a win-win for all involved.
Increases Search Engine Traffic and Visibility with Blog Posts
Readers who find your blog posts helpful and informative will comment on your site and contact you. They also like well-written articles and tend to share them on social media, which can also increase your visibility.
Draw More Clients to Your Existing Business
Clients and customers don’t flock to websites that are dead in the water. However, a regularly updated blog can generate leads from all over the world.
Come for the Meal, Stay for Dessert
In the blogosphere, people are always looking for answers. So let’s say your reader is looking for how to use pecans in fall dishes. They are looking for a recipe when up pops your blog, which tells them how to shell and store pecans.
Along with the pecan pie recipe and instructions on roasting them, they also learn how to collect pecans from the yard and cure them before using them so they don’t mold.
If they were to buy pecans on Amazon, they could pay upwards of $31.00 for two pounds of pecans. But let’s say they’ve got a pecan tree in their yard because they moved to Oklahoma and need to be versed in preserving pecans.
Now, because of your white-label blog, they’ve got a valuable solution to an age-old problem: moldy pecans. They’ve also got the dessert: sustainable growing. Not only do you have a new reader, but you’ve also got a returning reader. What consumer wouldn’t thank you for your blog?
Having a white-label blog is one of the most effective things a business can do to gain traffic online. The number of new blog posts is estimated to be over two million daily. That’s a heck of a lot of blogs.
White-page blogging doesn’t merely pitch your business; it benefits your readers. And by helping your readers, you help yourself.
Being your resource for blogging is what Quill Marketing is all about; we make it a point to assess and identify your marketing needs. Our professional bloggers put themselves in your customers’ shoes and write solutions so you can focus on other things.
Photo by Corinne Kutz on Unsplash https://unsplash.com/photos/tMI2_-r5Nfo
Need help with your white-label blogging? Call us at Quill Marketing today.