Every business and marketing strategy needs to be reviewed and revised once in a while. After all, trends and customer buying habits change. The same is true of SEO. SEO, or search engine optimization, is designed to get more eyes on your business. If you want to increase profits, start first with a white label SEO audit.
What is an SEO Audit?
As briefly mentioned above, SEO is a common marketing practice that improves your website’s organic search ranking. As such, an SEO audit analyzes the performance of your website. This includes how optimized it is for common search engines like Google. Like a regular audit, an SEO audit doesn’t overlook any details. It identifies what’s working and what needs improvement.
What is the Overall Benefit of an SEO Audit?
On a surface level, the goal of an SEO audit is to make sure all aspects of your website are optimized. An example of this would be including the right keywords in your content. Another example would be ensuring that your webpage loads fast. In fact, websites that even take six seconds to load can result in the loss of customers.
As a result, the goal of an SEO audit is to fix the issues that drive customers away or result in too little exposure. For example, not having the right keywords could mean no one is seeing your content.
That being said, the overall goal of an SEO audit is to get your website to the point where you no longer need to use paid advertisements. Paid ads tend to look “spammy” to customers. Today’s consumer is all about authenticity. This means they prefer to shop at a company that doesn’t have to turn to paid ads to get exposure.
Furthermore, on the business side, paid ads will end up costing you a lot of money. If you can get the same level of reach or better through organic methods, why wouldn’t you? These are just a few of the top benefits of conducting an SEO audit.
How to Conduct an SEO Audit
The first step to conducting an SEO audit is to review your website and content. This usually involves running tests on the website’s speed. It also involves creating or revising headers. Headers actually help make your content easier for Google bots to crawl and index.
Another aspect of conducting an SEO audit is writing meta descriptions, internal linking, and increasing the number of blog posts you have. All of this takes a lot of time. And the reality is that you may not have enough time or staff to get this job done completely.
That’s okay, because that’s where the team at Quill Marketing comes in!
Contact Quill Marketing for a White Label SEO Audit
Developing an SEO strategy takes time. Maintaining it requires ongoing work. If you want to make sure your SEO strategy is working, call us to conduct a white label SEO audit.
We have years of experience working with small business owners and other marketing companies and conducting a white label SEO audit. We’ll identify what’s working and what needs to be fixed so you don’t have to. Contact us today at [email protected].