When you’re developing a comprehensive SEO strategy, it’s important to include backlink articles. Backlink articles refer to a link to your website from another source. This source could be another website, a blog post, or a business directory. These types of links are important because many internet search engines like Google use backlinks as a ranking signal and will give those businesses being mentioned more visibility on the platform. We offer backlink article services for small business owners.
In other words, backlink article services are a vital component to getting more visibility and generating more revenue and profits. Let’s take a look at some of the advantages of backlink articles and how they continue to be a major source of traffic for small-business owners
What is Link Building?
Link building is the process of obtaining hyperlinks from third-party websites. These hyperlinks will be clickable and allow new users and potential customers to visit your website and learn about your products and/or services.
Sounds easy enough, right? However, link building takes time, which is where a professional link building service comes in. Also, link building services help small-business owners obtain these third-party hyperlinks. The methods used to achieve this include:
- Guest blogging
- Registration in different directories
- Podcast guesting
- PR manual outreach
- Interviews
Advantages of Backlinks
Backlinks offer small-business owners countless benefits. Here are some of the top advantages of link building and backlinks:
- An influx of referral traffic. This comes down to human nature. If a person (or company) includes a link to another service, consumers are more likely to trust that those products and/or services are reputable. Furthermore, these links usually target similar audiences, so you’re more likely to have people visit your website who would greatly benefit from the services you provide. All of this can lead to a higher conversion rate.
- Lower bounce rate. When someone visits your website, they might click around until they find the information they need. Unfortunately, this can cause your website to receive a high bounce rate, which could negatively affect your rankings in Google and other internet search engines. With a backlink, however, that potential customer is spending time on that one section of your website, so you’ll have a lower bounce rate.
- Your website will get indexed faster. Google is crawling all the time, so the more new content you have either on your website or attached to your name, the better. The more mentions you have, the more opportunity Google has to display that information in their search results.
- Improves your organic search ranking. Like all SEO tactics, backlink article services are designed to give you better visibility. Your website will automatically start to rank higher in search results the more backlinks it has.
Ready to Get Started? Quill Marketing Can Help
Backlinks are crucial to a successful digital marketing campaign. However, as a small-business owner, you may not have the time or resources to do it yourself. If that’s the case, don’t worry – the team at Quill Marketing has you covered. Contact us today at hello@quillmarketstg.wpenginepowered.com and start your backlink article services and watch your organic search results improve.