Attracting customers isn’t always easy, which is why business owners hire marketing agencies to develop the right strategies. One important part of that strategy is white label blog writing.
Blogs not only help to get more eyes on your website through Google search rankings, but they also offer useful information to your customers. But generating quality content isn’t always easy. It requires keyword research, insight into your company’s analytics, and – of course – time.
If you want to write compelling blog posts for your website, keep reading. We have a handful of important tips:
1. Know What Your Audience Wants
If you hate sports, then chances are, the idea of going to a baseball game isn’t up your alley. As such, you’re not going to interact with a targeted ad about an upcoming game or product that simply isn’t relevant to you.
Well, that same principle is at play when it comes to writing compelling blog posts. In order to develop compelling copy, you first need to understand what types of information your audience is looking for.
For example, if you offer DIY tips for making chairs and bookshelves, then maybe writing a blog post about the different types of wood that are best for this project would be relevant to your audience’s search intent.
You can learn what your audience wants either by looking at which web pages generate the most traffic, sending out a survey, or engaging with them on social media.
2. Make Your Content Easy to Read
Remember, today’s consumer isn’t looking up your company on their desktop computer. They’re checking you out on their phone, which means that an otherwise moderate paragraph will look lengthy.
And, unfortunately, people don’t have the time to read through a giant block of text – it’s just not how things are done anymore.
To ensure your content is easy to read, utilize white space on your website’s backend. Keep paragraphs to a minimum – no more than three sentences – and be sure to keep them short.
This not only looks better; it will also be easier for Google’s spiders to crawl and index your blog posts.
3. Be Genuine
In other words, write for you.
Yes, you will ultimately be writing for your customer, but think about the types of articles you enjoy reading.
Are they filled with information you find interesting, or is it just one giant sales pitch? Chances are if it’s nothing but a hard sell, you’re not going to want to read it…and neither is your customer.
It’s okay to have a call to action. After all, you are a business. But keep the majority of your content friendly, easy to read, and genuine. Answer questions customers actually have. Showcase your personality. Share your personal experiences.
Today’s consumer values authenticity over everything else, so if that comes through your content, you’re likely to have a new customer soon.
Contact Quill Marketing for All Your White Label Blog Writing Needs Today!
If you need quality white label blog writing, contact the team at Quill Marketing today. White label blog writing is an important part of our SEO strategies. We know you want results and we’ll help you get them.
Email us at hello@quillmarketstg.wpenginepowered.com to schedule a consultation with a member of our staff.