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Have you thought about blogging to attract more traffic to your website? A blog is a great SEO strategy to help with your ranking on Google and other search engines. While it’s not the only one, having a regular schedule of blog posts answering typical questions about your business should be one of your first steps. Wondering how you would come up with blog ideas? Read on.
Brainstorm Keywords Relating To Your Company
If you’ve done any research on Search Engine Optimization, you’ve seen information on blogging with keywords in mind. You shouldn’t rely just on keywords to drum up traffic, but it can be a great way to come up with blog ideas. Start by brainstorming what you envision your idea client typing into a search engine to find your business. Once you have the keywords, you can brainstorm all the possible titles for a blog post that use the keyword. For instance, a home restoration company wants to bring in customers that need mold removal services. The keywords they want searched would be “mold removal” or “mold removal company.” From there, they can write blogs about tips for mold removal, or why you need to hire a company to remove mold from your home, and others along those lines.
Figure Out Your Company Values
When your ideal customer interacts with your company, what do you want them to walk away remembering? Do you offer 100% satisfaction? Are you friendly? Are you a faith-based organization? Your company values would make a great topic for a blog post because it shows ideal customers exactly who they would be working with. You can talk about the things you take pride in offering through your business and even use the space to post a couple of reviews. It’s a great way to promote yourself without sounding too preachy.
Read Blogs from Companies Similar To Your Own
Whenever you have trouble coming up with ideas, find websites for companies that are similar to your own that write blog posts. You don’t ever want to copy posts word for word, but you can borrow ideas. For instance, if you are a printing company looking at a competitor’s website and they have a blog post about tips for buying banners for an event, maybe you could write a post about common banner sizes or the best traits to look for in a printing company when you want to buy a banner. Remember to never copy and paste sentences from other blogs or to copy full titles to avoid plagiarism.
Tell A Story
Finally, come up with stories to tell in blog form. You can tell stories about your company’s successes or what you learned from particular failures. Maybe you have a vision for the future that you want to share with your customers. Stories make for great blog posts because they’re easy to follow along with and are most enjoyable for the reader.
There are many different ways to come up with blog ideas for your business’s website. But if you still come up stumped, consider hiring a ghostwriter to write your blog posts for you. A ghostwriter can even come up with the titles just from keywords you want to use. If using a ghostwriter interests you, contact Quill Marketing today to talk about using our services.