Running a blog is great for your business’s online presence. A successful and regularly updated blog helps boost your SEO score, getting you new users and potential clients/customers. But coming up with ideas for blog content isn’t always an easy task. Having the right content is important to ensure that your blog is helping your website rather than hurting it. These strategies for blog ideas can help you get your blog up and running in no time.
1. Market Research
Knowing what your customers or clients want is at the heart and soul of your blog. Blogs help contribute to your SEO (search engine optimization) score by using specific keywords that relate to your products or services. When a user searches for a specific business they need, your website can be listed at the top of the results with the right keyword usage. Researching your consumer base and understanding what, specifically, they are looking for can help you generate ideas for blogs.
For example:
If you own an online toy store, you may want to create blogs around gift ideas for kids. Blogs such as ‘top ten best gifts for girl’s birthday’ or ‘what to buy your newborn nephew’ will appeal to your target audience.
2. Keyword Research
Generating blog ideas from keywords is the best way to ensure that your blog meets SEO standards. But if you use the same keyword over and over on each blog, you can actually harm your SEO results. Generating a variety of similar keywords and swapping between them keeps your blog fresh and active. For example, a shoe store could list the various types of shoes and create blog posts about each one, highlighting certain products along the way.
3. Competitor Research
Although you’re in competition with other businesses for clients and customers, researching competitors’ websites and blogs can be a great source of inspiration. Look through a fellow business’ blog and make a note of which posts are highlighted or gain a lot of user interactions (either likes or comments). You can take the basis of that blog and create your own original post around the same concept.
4. The Niche Market
Appealing to as many people as possible is a great business model. However, paying attention to the niche areas of your market can be extremely beneficial. If, for example, you’re the only women’s clothing store that has a blog post about ruffle-sleeved cardigans, you’re guaranteed to be at the top of the list in a search result.
5. Get Professional Blog Content Support
Creating and managing a blog for your website takes a lot of time and energy that could be spent on other aspects of your business. At Quill Marketing, we provide web and blog content that helps boost your company’s SEO score and online presence. With our professional assistance, your website can host a thriving and successful blog that attracts more clients and customers than ever before. To get help with your blog or website, you can email us at hello@quillmarketstg.wpenginepowered.com.