The holidays bring a lot of things – cold weather, good food, family gatherings, and possibly some stress. With all of these other distractions, blogging for your clients can fall down the priority list. Although you might be busy shopping for friends and family or preparing Christmas dinner, it’s a good idea to consider updating your blog this holiday season.
There really is no other time of year like the holidays, so take advantage of it while it’s here. Check out these five reasons that blogging during the holiday season could be beneficial for you and your business.
Photo by Patrick Fore on Unsplash
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Most Christmas shopping is done online
With more and more people shopping for gifts online, that means there is more opportunity for your blog to be seen. More traffic on the internet can lead to more traffic on your blog, and you want to be ready. Create blogs that grab readers’ attention and have content that keep them coming back for more. This holiday season, use your blog to your advantage and allow readers to discover something new about your company. A little time spent updating your blog can go a long way.
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Fresh ideas
By the end of the year, you have just about run out of new ideas to write about. Between blogging and helping clients, the last few months of the year can be the toughest in regards to being productive and efficient. However, there is something about the holiday season that brings about a freshness and newness. Take a break from the hectic holiday schedule and sit down to go over some fresh ideas that might help your business or your clients this Christmas.
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Grab other people’s readers
Most people don’t enjoy “working” during the holidays. When you’re taking a break from shopping to update your blog, other people are taking a break from their clients. This is the perfect opportunity for you to come through and grab some extra readers. When people get online to shop and explore this Christmas, let your blog be something they run into.
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Blog about something you love
It seems like the holidays get people in the best spirits. They make you want to cook new things, buy more gifts, and love more people. Why not take that mindset and change up your blog a bit? Go ahead, write about something you love. Whatever it may be, let yourself enjoy it. When you might get down and groggy during the year, the holidays bring a fresh attitude and you should take advantage of it by blogging about something special to you.
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Let clients know they are important
During the holiday season, people find their most selfless attitudes. It seems to be all about giving and helping others, so take a few minutes to blog and let others know that they are important to you as well. Your clients can take look at your blog and realize that they actually mean something to you and your business, which can go a long way. Slow down and spread more “Christmas cheer” by telling others how important they are to you and your business.
This Christmas, don’t let your blog die for a few weeks. Instead, slow down from the hectic holiday season and find some time to sit down with a cup of coffee and blog about something meaningful. Most people will be online at some point or another this holiday season, so take advantage of that get your blog some more traffic, you’ll be thankful for that when the new year starts.