5 Questions to Ask Before Hiring a Social Media Marketing Company

Using social media marketing and white pages to reach prospects and customers is an effective strategy for businesses of all sizes, especially when you have Quill Marketing to help you shine. Asking questions helps weed out the gunk and clears the way for growth.

If social media platforms are not part of your marketing plan, you’re missing a huge opportunity. 

You can spend every cent you have on fancy websites, but your site receives way more visitors when it’s easy to find; this is where Facebook, Instagram, and many others change the game. Word of mouth is a powerful way to open doors, and that’s what social media marketing does: it spreads the word. 

People who share on Facebook, Instagram, and more invite others to see what they see. Visualizing puts your product in the potential customer’s mind’s eye. 

A friend can tell someone all about your business, and that’s good, but they need to be able to see the product and how it can benefit them or they can easily forget it. Why? Because in today’s world, we’re swamped with images. People love pictures, and they love to share them. It’s like holding up a neon sign that says, “Hey! Look what I found!” 

We share all kinds of posts with our friends. They share it with their friends, and so on, and to a business owner, this is gold. Consumers tend to trust recommendations from friends. And the more people share, the more traffic your site receives. 

Successful businesses thrive because they solve problems. When someone’s problem is solved, they want to shout it from the rooftops. But it’s a vast open space out there, and your message can get lost in the wind. 

On social media, however, your message is loud and clear. It’s “in your face,” and that’s what directs traffic to you. Whether you have a video or photo shoot, it’s sharable and can be saved to people’s favorites, making it easier to find.

Facebook, Instagram, Indeed, and many other sites are your new best friends if you’re marketing your business. That’s where your friends hang out and, most importantly, where strangers are potential friends to your business. Make a friend out of a stranger, and you’ve just reached their friends, and so forth.

If it sounds exciting, that’s because it is. An entire world is at our fingertips, full of potential followers, potential customers, and potential sharers of your business. 

So how do you reach them? You can connect with the friends you already have and encourage them to share your products.

But what then? You can spend all your time marketing and posting content, or hire a social media marketing company to do it for you – a company that can save you time and energy. 

Imagine the freedom of hiring a company that knows the ins and outs and can free you up to concentrate on your product. 

So how do you find such a company? You start by asking questions. Here are five questions that can help you get connected with the right company:

What Strategies Do You Use to Optimize Website Content to Improve Search Rankings? 

• First and foremost, conducting thorough keyword research is essential. Content created with your keywords will help move your site up in the ranks, and boom! You’ve got traffic and an increase in sales!

• Mobile-friendliness and a fast loading time are important factors that result in a positive user experience. 

• Engaging content that people want to read and share can also help improve search rankings. 

What’s so great about this strategy is that even if your site isn’t getting much traffic now, there’s a good chance it will gain attention as your friends share your link. 

People love to share relatable and entertaining reading material, so all you have to do is write and post, right? 

Not so fast. Just because you love your company doesn’t mean that you love writing. What if you hate writing? What if it’s drudgery? No worries; your marketing company will create content for you. It’s called white pages; you can share it on your social media sites, and it will look like you wrote it! 

How Does Your Business Stay Up to Date with Changes to Search Engines?

It is vital to keep a close eye on industry news and updates. By staying informed and proactive, your business can maintain a solid online presence and remain competitive in search rankings. But don’t stress. Your marketing company can help you with this.

What Role Does Social  Media Play in Improving Search Engine Rankings, and Where Does the Marketing Company Come In?

Social media can significantly affect search engine rankings. Sharing your content on social media increases the likelihood of a wider audience seeing it. This can lead to more backlinks to your website and increased engagement with your brand. 

Additionally, signals from social media, such as likes, shares, and comments, can indicate the value of your content and identify it as relevant, boosting your search engine rankings. 

It is also essential to optimize the keywords in your bio and content descriptions. 

A positive experience with your brand or company on social media can have a profound impact. The skills needed to accomplish your branding on social media put you in a different league, and that’s where your marketing team’s expertise comes in.

What’s the Purpose of Hiring a Social Media Marketing Company? 

You can do all the marketing yourself. You can write your own content and post, using Yoast to determine whether the readability has a green light. But do you have a team of professionals who are involved in pushing your website to the top of the search engines? Do you have an editor to cut out the wordiness in your blogs, thereby cutting out the junk and focusing on the keywords? 

If you are like most people who write their own copy, you can look at it until you are cross-eyed and still miss the typos. If you don’t believe it, look at the postings on Amazon. The number of typos posted in the content is staggering. To those who value quality, these sorts of errors are not just annoying but an indication that the quality of the product is questionable; this can be enough to make the buyer move on.

A social media marketing company with an eye for detail can edit your copy before posting, resulting in a clean copy. 

What Makes Your Company Different from the Others?

Sometimes you can’t pinpoint what makes your company different; you only know that it stands out. A lot of that has to do with people who enjoy working together for a common goal. 

One cannot overstate the benefits of having a marketing tribe. Think of it as assurance that you can’t get lost in the crowd.

Ensuring that all team members have input benefits your company and is what ultimately benefits the customer.

It’s okay if you feel overwhelmed by so many platforms, the demands to create, and the seemingly impossible climb to the top of the search engine. You are not alone; that’s why social media marketing teams exist. We create content and keep our finger on the pulse of trends so you don’t have to.

 

Go ahead, breathe. Help is on the way. Call us today and see how Quill Marketing can create your winning social media content so you don’t have to.