Blogging has become all the rage in the digital marketing world. Blogs are a way for businesses to develop a voice, provide advice, and advertise products and services in a non-obnoxious way. It is very important to have a blog and stay consistent with posting. Once a week is a great rule of thumb when it comes to posting blogs. Blogging takes time and a certain level of writing skills. At Quill Marketing, we understand that you might not have someone at your company who is able to produce a weekly blog. We can help by writing your blogs for you. Read on to learn about 5 advantages of blogging.
Blogging Statistics You Need to Know
First and foremost, let’s look at the cold, hard statistics behind blogging. According to optinmonster.com, here are some blogging statistics every business owner needs to know:
- Companies who blog get 97% more links to their website.
- 77% of internet users read blogs.
- There are more than 500 million blogs that exist in 2019.
- Internet users in the US spend 3 times more time on blogs than on email.
As you can see, blogging is very important to the health of a business. At Quill Marketing, we write blogs to drive traffic to your website and get customers to buy your products or services. We are experts in all advantages of blogging and have helped many clients to expand the online presence of their business.
Build Your Brand
The first advantage to having a blog is that it builds your brand. Get creative with your blog and post weekly so customers have something to look forward to. Post your blog link in social media posts and in customer emails. The more you market your blog, the more likely people are to read it. Blogging is a big part of building your brand digitally.
Increase Web Traffic
Blogs also increase web traffic. If you send out emails full of product links, customers will typically only click on the links if they are ready to buy. If you send out an email containing a link to a blog post, many more people will travel to your website. Once they are on the site, the customer is much more likely to buy. As you continue to consistently post, your blog may gain a following which will keep people coming back to your site week after week. Consider publishing a weekly newsletter via email that contains the new blog of the week. Having a weekly newsletter containing a blog link may also increase email open rates.
Another way to increase web traffic from the blog is to be knowledgeable about search engine optimization (SEO). SEO is what causes pages to rank on Google. The higher you are on a Google search, the more likely you will be clicked on. At Quill Marketing, we are well-versed in all the rules of SEO. We practice best SEO strategies to drive more traffic to your blog and eventually your site.
Potential Customer Conversion
Anytime a customer comes to your site, there is a chance for conversion. It is a good idea to sprinkle a few product links into your blog so that readers might click and buy. For example, if you have a blog about preparing for a marathon, you could link in a couple pairs of running shoe that you sell. Once they reach the blog post, the hardest marketing step is complete! They have come to your website. After arriving at the blog, the goal is to make it exciting and interesting so that readers are tempted to check out the links in the blog that lead to product pages. Things such as bold headers, colorful pictures, and creative content will keep readers engaged on your page.
Give Your Brand a Voice
The fourth advantage to creating a blog for your business is that it gives your brand a voice. When it comes to digital marketing and e-commerce sites, it can be hard for your brand voice and personality to shine through. A blog is the perfect opportunity to connect with your customers on a more personal level. The goal is for your blog to be both informative and entertaining. You want to teach your customers something new while also trying to make them laugh. Your blog should be unique to you and your brand.
Thinking of topics to write about week after week can be overwhelming. At Quill Marketing, we take that responsibility off of your hands as well. We create interesting and engaging blog titles and then write on those topics. We fully consider what your clients want to know about and we form that into an idea that uses the voice and personality of your brand.
Connect Your Platforms
A blog is a great way to connect digital platforms. Most businesses today have a website, Facebook, Instagram, Twitter, and more! Linking between all these platforms encourages customers to check out all the different facets of your digital presence. Within the blog, link to your social media accounts. On the flip side, post the link to your blog on your social media accounts. Linking these platforms will increase overall customer engagement with your brand.
The advantages of blogging when it comes to businesses are numerous. From increasing customer conversion rates to giving your brand a voice, having a blog is a necessity for your business. While you may not have someone in-house that you consider to be a writer, you can hire someone outside of the company to help. At Quill Marketing, we are content experts who will research the ins and outs of your business to create high-quality, engaging blogs. We oversee the blog writing process from start to finish by creating the blog titles, writing the blogs, editing the blogs, and then posting them on your website. For more information about the services we provide, contact us today.