A new year means new opportunities for business to grow and improve. Businesses can attract more clients and partners into their ecosystems with effective marketing strategies. Meaningful marketing campaigns help shine a light on all the hard work companies do to make the best products and services. Companies know that in 2019, internet marketing is more important than ever as digital sales continue to ramp up. Businesses need to have a multi-channel approach that includes written content, as well as newer mediums like video and voice. Creating a following and driving traffic are keys to success in the digital economy. Check out these three marketing strategies from Quill Marketing that will make the difference in 2019.
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Harness Video’s Increasing Dominance
Internet marketing’s use of videos is nothing new. It’s been a great way to present content for years, and consumer engagement is improved through marketing videos. Videos are so effective because they make information easy to absorb faster than traditional text. They also allow consumers to see how something works or how it will make their life better. In 2019, the use of video will become even more pervasive as users flock to the medium. It’s estimated that in the span of a few years, video will account for the vast majority of internet marketing material.
Knowing this, it’s surprising that a lot of companies still haven’t made efforts to move into video despite the enormous upside. In 2019, marketing companies will make more of a push to their clients to harness the power of videos to push their business forward.
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Adapt Marketing Strategies to Voice Search
Billions of searches each day are done via voice search on phones, computers, watches, and home devices. Voice search technology started out a bit clunky but really found its stride in 2018. This year, voice search volume will drastically increase. It’s no longer a gimmick that you ask for jokes or use to set cooking timers. People are buying and subscribing with their voices. Internet marketing needs to continue to work for voice search optimization in the grab for market share. Voice search is challenging because there are no visuals to aid in marketing strategies, but companies that figure voice out will rule in 2019 and beyond.
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Figure Out Artificial Intelligence
A lot of businesses already use chatbots for basic customer service. When consumers visit a site or contact customer support, chatbots can direct them to a webpage or set an appointment. That’s cool, but 2019 will see artificial intelligence take things to a new level with marketing strategies. Artificial intelligence will spread to other aspects of internet marketing. We’ll start to see AI participate in ad placement as well as ad bidding. Business owners can optimize their marketing efforts and costs by using AI tools. Chatbots will become more fluent and execute more functions. Improvements in AI will help companies work smarter in 2019.
Quill Marketing has been helping clients drive web traffic and improve SEO numbers for years. Our team specializes in strategic marketing that helps business get the results they want. We’re committed to following developments in internet marketing so our clients know what strategies will work best and win customers. Get in touch with our team today to talk about how we can get your marketing strategy ready for 2019.