Pairing a Blog with Your Social Media Presence

With the ever-increasing popularity of social media, it’s easy to wonder if maintaining a blog is worthwhile. In fact, not many years ago, tech experts predicted that social media platforms would replace blogging entirely. Unexpectedly, instead of competing for attention, social media and blogs have found a synergy that boosts traffic to both mediums. Even[…]

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Where and When Should You Add Video Content?

Why is it important to learn how to use video on your blog correctly? With the widespread acceptance of smartphones and unlimited data, people now more than ever prefer to get information in more than just word format. People are continually streaming videos online whether it be on YouTube, Facebook, SnapChat or your blog. Basically,[…]

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5 Signs Your Blog is Missing Your Target Audience

Having an attractive website and optimized on-page content will not lead to paying customers if you are failing to engage your target audience. Have you spent a lot of time and money building ways to market your business, but wondered why you aren’t gaining sales? If this is a question you have recently asked yourself,[…]